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Oro plans to use the new capital to accelerate its growth, building out its product capabilities but also adding to its sales and go-to-market teams. Bhojwani said that the company spends about half of its budget on research and development. The company is also expanding what it calls the Oro Partner Enterprise Network, or OPEN, which brings together technology providers, consulting firms, and service partners. Unlike many legacy software-as-a-service companies, Oro does not use a per-seat licensing model. Instead, it charges based on transaction volume—a pricing structure that Bhojwani said better reflects the value the platform delivers. “I never believed in [the per-seat] model fundamentally,” he said of seat-based pricing. “It didn’t make sense before and it definitely does not make sense now.”
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之所以说增长目标更重要，首先是因为理想正处于战略调整阶段，业绩变差在意料之中。去年11月，李想曾表示，过去三年，理想变得“越来越差”，从2025年Q4开始，公司要重回创业公司管理模式。，推荐阅读超级工厂获取更多信息